VISUAL
Logos
Our City National Bank trademark is the graphical representation of our company and embodies the values we stand for—strength, modernity and confidence. To maintain brand integrity and keep it looking sharp and consistent, the size, color and proportions are fixed and may not be altered in any way.
- All uses of the City National Bank logo must strictly adhere to the guidelines outlined in this document.
- Unauthorized adjustments, alterations or distortions are prohibited.
- For external vendors and partners, prior written approval from City National's Brand and Creative Team is required before using the logo in any collateral or marketing materials. Non-compliance may result in the withdrawal of logo usage rights.
- When submitting the logo to a third party:
- Ensure compliance with RBC's policy on third-party logo usage.
- Verify that a written agreement that authorizes the usage of City National Bank logo is in place.
- If no such agreement exists, the exception must be reviewed and approved by Corporate Communications and Brand Strategy & Creative.
- Ensure compliance with RBC's policy on third-party logo usage.
Member FDIC Guidelines
The “Member FDIC” logo signifies that the bank is insured by the Federal Deposit Insurance Corporation (FDIC). It indicates that depositors are protected by the U.S. government up to applicable limits and helps provide peace of mind for depositors. When in doubt, always reach out to your marketing and compliance partners for guidance.
Use Member FDIC:
Do NOT Use Member FDIC:
Primary logo lockup
Member FDIC
Size & Minimum Spacing
No Member FDIC
Size & Minimum Spacing
CN Bank (Florida Only)
This logo to be used in the Florida market ONLY.
Member FDIC
No Member FDIC
Logo Guidelines
Horizontal - Color Positive
Horizontal - Color Reversed
Horizontal - Monochrome Positive
Horizontal - Monochrome Reversed
Do’s and Don’ts
Usage
The color logo is always the preferred option in print and in digital.
Avoid placing over busy backgrounds.
Always use the reverse logo with a white keyline on a color/dark background.
DO NOT alter the positive logo by filling with white to create a reverse logo.
Correct
Mono reversed logo for use on one color dark backgrounds
Incorrect
Using the solid white shield on a dark background
Correct
Reversed logo on dark backgrounds for proper contrast
Incorrect
Positive logo on dark background, low contrast/legibility
Don’t distort the logo or place at an angle or rotated.
Don’t use any other colors than the brand colors identified in the style guide.